About NMA

The NMA is working to develop the best practices for the mascot world!

The mascots have a whole cadre of people attached to the success of the mascot characters including:

  • Fans & product enthusiasts
  • branding, marketing and community relations people
  • sports docs
  • mascot trainers
  • Insurance advisors
  • muscle conditioning & physical therapists
  • athletic directors, game ops and fan experience people
  • cheer squads
  • mascot makers and mascot designers
  • product suppliers – you have to know where to get the fur, fuzz and foam

We help create the standards by which all mascot performers will conduct and protect themselves.

Our focus is making sure that all mascots are built safely, securely, and with the ultimate in flexibility and movement!

Why form the NMA?

Because there are a heck of a lot of mascots, mascot performers, schools that employ mascot performers, mascot makers, companies that utilize mascots in advertising and branding, and materials suppliers that make mascot costumes safe and comfortable—and it’s hard to find all of those things—that’s why!

Now, there is one place—the NMA—where mascot performers can gather to:

  • Connect with other performers, other school reps, other marketing pros
  • Work on performance skits
  • Get mascot training
  • Find gigs
  • Obtain/understand safety guidelines – and standard safety practices,
  • Get insurance
  • Find props
  • Get performer certification…

…In short, a Mascot Industry Super Web Directory!

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We Want to Share Mascot Knowledge:

We know that mascots like to go out and about and mix it up in the Big, Furry, Fuzzy, Soft, Fun Wide World.

That’s where mascot marketing comes in:

Today’s mascot needs:

  • A backstory – where did the mascot come from and why is it here?
  • A money-making program
  • ROL – Return on Loyalty for the program
  • Mascot designers and mascot making companies who will make great-looking mascots
    with important safety features integrated into the design.
  • Events for the mascot inside and outside of their own venues.
  • Certified mascot performers

Mascot costume makers will get advice on:

  • Safety standards in the mascot making shop
  • Suppliers
  • Safety standard for mascot costumes
  • Mascot trends

Who We Are

We have been around the Furternity of mascots for quite some time.

We live and breathe the Fuzz.

The Prez is Jennifer Q Smith – Queen of Fuzz at AvantGarb Inc (www.avantgarb.com) – Her company has been designing and building mascots for 30 years.

The Veep is Carlos Sosa (www.thesosagroup.com) – Ideaphoriac, strategic planner, graphic & web know-it-all

The Visioneer is Craig Pinkus ([email protected]) – He has advised Avant Garb for decades.

We have a cadre of advisors;  sports medicine docs, sport orgs, legal savants, visioneers, designers, game ops folks, cheerleaders, event planners & sports marketing profs, props providers, suppliers, marketing peeps a bunch of mascot people.

We believe, given the chance, mascots will bring world peace.

Let’s connect to see what we can do for each other.